Marketing To One Bob Swientek - Editor-in-Chief Can you imagine a day when you can create personalized products and packages that meet the individual needs of your core consumers?
Wal-Mart Reshapes Consumers, Brands and Packaging by Bob Swientek The king retailer champions low prices. But it needs national brands to make consumers ’feel good’ about shopping its stores.
’COMBO’ Preservation Systems Deliver the ’Gold Standard’ of food quality by Aaron L. Brody, ph. D. Consumers want safe and nutritionally sound food. But foremost, they want great taste.
Packaging ’Magic Moments’ Branding an experience isn’t enough. Identify and understand what creates the ’ahh’ for your consumer and cradle it at every ’touchpoint.’ By Mikki Glass How To
Grassroots Marketing - Energizes an Upstart Brand Package structure and graphics support the ’cooling & fueling’ benefits and stress the fruity flavor of a new line of functional foods.
Quirky Packages Keep Them Coming Back Customized labels and limited-run containers generate excitement and build a ’cult’ following who ’collects’ your brand. by Robert McMath Jones Soda has built
Insightful Labeling Tactics Cut Through Clutter In Crowded Categories The label can provide the marketing difference if you know what drives consumer purchase decisions and identify untapped niches. Many
Dressing Up Packaging For Consumer Electronics By Tamara E. Holmes Women purchase more than half of all high-tech gadgets. Branding tactics and packaging designs shift to attract female shoppers.
Packaging Technology Fosters a New Product Category Oxygen-scavenging film and vacuum packaging expand sales channels for DVD-based home entertainment products. Packaging technology is helping to create a new product
Assessing What Consumers See By Peter Gold Is your package noticeable? Does it convey the right message? Solid answers require a method to measure design impact early on. Attitudes
RSS