The Battle For Hearts and Minds It has been acknowledged for some time that consumers make as many as 70% of their buying decisions in the store. What is
Tapping the Consumer for a Better Battery Package In a competitive market where everyone used a similar packaging platform, premium brand Duracell was looking to differentiate through value-added packaging.
Kleenex® Anti-Viral: Getting it Right the Second Time Kleenex’s second attempt at “anti-viral” tissues makes better use of packaging to communicate its message. by Robert Mcmath Around December 1984, Kimberly-Clark
Closure Adds ‘Flavor’ to bottled water NutriSystem, a leading marketer of weight management products, recommends that users of its products drink at last eight 8-ounce glasses of water daily
Moving Package Design Concepts to Reality Better, Smarter, Faster ‘Rapid innovation’ approach brings together all stakeholders at the start of package design to create consumer-validated solutions. by peter
Mobile Design Lab Speeds Package Development Working with a vendor can be a long and arduous process. Here’s one approach that allows design and testing in your own backyard.
New Package to Appeal Tea Drinkers. Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at
Putting a Good Face on Your Package Characters on packaging help to personalize products. But make sure the facial expressions support your brand image and promise. By DAN
‘Artic Foxes and Mallard Ducks’ Which Store-Brand Design Works Best? Each design system is appropriate. Weigh the pros and cons of both, and examine how they can fit your
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