Cosmetics Brands Evolve Into Diverse Personalities Eschewing the sole cues of glamour and style, today’s cosmetic packaging exhibits individualism, aspiration and attitude. By Nicolas Aparicio Like many other segments
Something’s Brewing Starbucks’ success has changed the coffee business forever. In an attempt to emulate the king coffee chain’s “third place” experience, marketers of packaged coffees have joined forces
Single, but not Alone: Packaging for the big Little Household by Ken Miller and Jim Warner Marketers have done a nice job in identifying and capitalizing on certain lifestyle
Stylish Packaging acts as Home Décor by Kate Bertrand Marketers are addressing consumers’ newfound interest in design with packages that decorate even as they reinforce the brand. Time was,
Adults add Shot in arm to Snack Bars The snack bars and granola bars shelves are shining examples of how product and packaging can evolve to meet current lifestyle
Stand up and Cheer for Flexible Pouches by Aaron L. Brody, PH.D. Stand-up pouches encompass families of flexible materials that, with a little or no assistance, stand erect on
Turning ‘chopped Liver’ into Spicy Stew by Jim George Vietti Foods outflanks big national rivals with guerilla marketing tactics that add value and create ‘in-and-out’ packaging campaigns. The
‘See me, Smell me, Touch Me’: Special Effects add Multi-sensory Allure by William Makely Novel finishes, inks and films heighten visual, olfactory and tactile appeal of packages. This encourages
Labels Spin ‘low-carb’ Confusion by Robert McMath Responsible for informing, labels of products surfing the low- and no-carb wave leave consumers wondering which way is up. In the overcrowded
Pet Foods aim to Keep ‘FIDO’ fit by Kate Bertrand Packaging for natural and fortified pet foods uses graphics that call out the health benefits and structures that ‘billboard’
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