ESL Packaging: The Secret to Long Life By Aaron Brody Extended shelf life packaging (ESL) has spawned an era where we can offer products that can be kept in
True Brand Differentiation: Not New or Improved by Ted Mininni Corporate marketing and brand managers have long worked on the premise that they can continue to enjoy a competitive
International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to
Judge For a Day Jennifer Acevedo, Editor-in-Chief I recently had the opportunity to serve as a judge for the Glass Packaging Institute’s 2005 Clear Choice Awards. The competition recognizes consumer
Go Guerilla! By Pauline Tingas For many marketers, the grassroots allure of eBay fits in nicely with some of their latest launch strategies. Just last month, Coca-Cola flew under
Eight Ways Your Packaging Can Start Positive Buzz Word of mouth and personal recommendation are powerful forces that drive sales in many categories. Can your packaging stimulate positive word
The Consumer Trust Crisis: How package structure can help build brand confidence By Ken Miller and Jim Warner Consumer trust of major public corporations is at an all-time low.
“Attention, Kmart Shoppers!” Consumers are lining up to buy the retail icon’s redesigned, repackaged, rebranded Essential Home line. By Kate Bertrand Before Ikea, before Target and before Wal-Mart…there
Energy Drink Packaging Helps Establish Credibility in New Markets By Jennifer Acevedo Sleek cans and edgy graphics have characterized the premium energy drink category and established the high-octane concoctions
RSS