Brand Packaging

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Burgeoning Single Population Changing the Face of Packaging By Tamara E. Holmes Once upon a time in the eyes of brand marketers, the single population was largely made up

Can You Move Forward With Packaging From the Past? By Pauline Tingas If you bought a can of beer that had directions on how to open it, you might

Putting Your Package to the Test By Thomas E. Newmaster Does this sound familiar? A product concept bounces around your company for months. Eventually, the organization decides to develop

Redesign Breathes New Life Into Neglected Brand By Jennifer Acevedo, Editor-in-Chief The recent revival of Final Touch fabric softener has garnered renewed interest among consumers once loyal to the

Closure and Dispensing Systems Differentiate on Shelf By Jennifer Acevedo Across virtually every product category, closure and dispensing systems offer consumers convenient and creative ways to access and use

Radio Shack Takes a Flyer By William Makely Holiday toys and games can suck up battery power as quickly as their young owners consume candy. That is, if the

Bulk Flexible Packaging That Lets Gravity Do all the Work! By Rob Croft It wasn’t that long ago that bulk packaging was considered a marginal force in consumer retail—however,

What a Difference a Purpose Makes By Robert Mcmath Sometimes the way you execute a great concept can mean the difference between failure and success. More than 10 years

Ice Cream Cones,Hot Dog Casings and Other Edible Packages By Aaron Brody Food in hand, today’s busy consumer bites, munches, licks, chews and multi-tasks—in the car, on the street

Food Packaging Makes the Case for Wellness Jennifer Acevedo, Editor-in-Chief We’ve all heard the reports. The number of US children ages 6-19 classified as obese has tripled since 1980,