With estimates that Americans toss more than 38 billion plastic water bottles
each year, the bottled water sector has become a target for environmental
activists (despite industry protests that the bottles account for just 0.33
percent of the country’s waste).
To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal.
Procter & Gamble has launched Dawn Simple Pleasures in a bottle with a separate air freshener that is attached to the base and activated when consumers release a tab.
Celestial Seasonings research revealed consumers were finding it difficult to
shop its line of tea, so the company launched a global rebranding, with a new
logo and new packaging for each of its 90-plus flavors.
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