Brand’s New Look Tells Sustainability Story by Jennifer Acevedo Even as skyrocketing gas prices ease slightly, there is no denying the fact that green consumerism is here to stay.
NICE TRICK WITH YOUR TREAT Cott Beverages launched a reduced-sugar orange cream soda in a limited-edition can for Halloween created by CROWN Beverage Packaging USA (www.crowncork.com). The can features
Like a Dream A clear Surlyn cap used for three Victoria’s Secret ‘Dream Angels’ scents features a mirror-polished surface that creates the elegant appearance of glass crystal. The molded
Case Study: The Trigger Sprayer By Ken Miller An opportunity to clean up with consumers. No product delivery system has transformed the household cleaning ritual quite like the trigger
Supply-Side Branding: A Make or Break Strategy By Kate Bertrand Connolly Your brand is only as good as the weakest link in your global packaging supply chain. Nothing gets
Trust Is Why People Listen Jennifer Acevedo, Editor-in-Chief There has been much written about the controversy surrounding marketing to kids lately, and the difficult situation in which brand marketers
LAYERS OF SECURITY In a climate in which counterfeit goods account for 10 percent of world trade, security packaging is a critical deterrent. Sleever International’s Holosleeve concept (www.sleever.com) provides
Gravity Helps Diamond® Launch Environmentally-Friendly Tableware By Jesse Rotman, Contributing Writer A glistening strawberry or a juicy watermelon wedge shown perched on the tines of a new, dark green RENEW™
Build New or Renovate? By Brian Erdman Thinking about innovating from the ground up? If the foundation is solid, maybe all your brand needs is the proverbial fresh coat
HUNTING FOR THE HIGH LIFE Now through October, Miller High Life will be packaged in blaze orange cans to celebrate the brand’s 100-year-plus association with hunting and the outdoors.
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