Brand Packaging

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Many brands, in an effort to make sustainable packaging a top priority, are looking at the environmental impact of every material and component.

SilviPak (www.silvipak.com) is a dual ovenable tray suitable for frozen and chilled ready meal products and composed of pulp made from virgin wood fibers.

AgroLabs’ Naturally line of nutritional supplements is encouraging consumers to think outside the box, utilizing shrink sleeve labels made from Earthfirst PLA (www.natureworksllc.com).

Over the past 30 years, pet has experienced tremendous growth as many food product categories converted from glass. but, that rate of conversion has been limited by the less-than-perfect oxygen barrier characteristics of ordinary pet.

Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.

Having created the world’s first decanter-shaped spirits bottle in 1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass bottle inspired by that original packaging.

A line of natural crackers and multigrain chips, Sesmark has swapped its formerly generic identity with one that tells a “health from the heartland” story.

Halo, a premium pet care line that claims celebrity Ellen DeGeneres as part owner, introduced new packaging as part of a “refinement” of the brand.

New packaging is a key component of Kraft’s reinvented salad dressing line, which includes product reformulations across 50 existing dressings and the addition of five new olive oil-based flavors.