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Household Cleaners The Power of Clean They may dispense like a tissue, but Procter & Gamble’s new Mr. Clean Power Multi-Surface Wipes are up to the toughest cleaning tasks.
LEGENDARY PERFORMANCE Reaches a New Audience by Jennifer Acevedo Professional audio equipment brand Shure recognized its appeal with consumers, and tailored its packaging for a better read on-shelf. The
Global FRANCE New Digs For A Sparkling Drink When sparkling beverage Fluo undertook a change of scenery (the brand was moving into the soft drinks section at retail), the
Escada fragrance bubbles over Procter & Gamble’s Prestige Products, part of the company’s Global Beauty Care division, launched Escada S in a weighty rectangular glass bottle embossed on the
How Trends Can Fuel Package Design by Gail Ritacco Our changing times are defined by trends, which amplifies the challenge for marketers to capture the essence of
Repackaging Old Navy by Leah Genuario Known for bringing trendy fashions to the whole family at reasonable prices, Old Navy recently undertook a comprehensive makeover of its “furnishings line”
Through the Lens of Macro Trends By Eric Zeitoun Though the term is widely overused, innovation is at the top of many CEO agendas. Consequently, CMOs, innovation officers and
Do You Know Me? Jennifer Acevedo/Editor In Chief Back in March of last year, I announced that BRANDPACKAGING magazine was beginning a comprehensive redesign with the help of brand
Packaging Makes Environmental Benefits Clear An estimated 40 million “green boomers” in the United States are using their purchasing power to buy environmentally safe brands, according to a study
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