LIGHTING THE WAY TO A BETTER Consumer Experience by Jennifer Acevedo For the first time in nearly a decade, Osram Sylvania takes a good look at its brand packaging.
Brands To Watch By Pauline Hammerbeck Bold packaging has five upstarts taking flight. These guys get it. Packaging differentiates. It connects with consumers. And it tells your brand story
Look Ahead, But Look Around, Too JENNIFER ACEVEDO/EDITOR IN CHIEF Despite the fact that I live in the frozen tundra, otherwise known as Chicago, this is actually my favorite
The Future Is Mobile When used to its full potential, packaging refers back to the brand and leverages its chief assets. It also has the power to become the
Safeguarding Trade Dress Requires More Than ‘Lawyering Up’ By Gregg S. Lipman You look down the store aisle, and you smile. Your new product stands out on the shelf.
Scrumptious Sauces in 60 Seconds Royco’s line of sauces and gravies offers consumers the convenience and functionality of a heat-and-serve pouch—just pop it in the microwave for 60 seconds.
With estimates that Americans toss more than 38 billion plastic water bottles
each year, the bottled water sector has become a target for environmental
activists (despite industry protests that the bottles account for just 0.33
percent of the country’s waste).
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