Yes, another kids’ beverage brand, but Y Water is making a stand by
launching in a clever, y-shaped bottle that can be reused as a toy:
Rubber connectors called “yknots” are designed to let kids link or
stack multiple bottles to make Lego-like creations.
A new Aquafina label reflecting the water’s “public” origins will
start entering the market within the next few months, according to
Nicole Bradley, a Pepsi spokesperson. New label copy will reflect that
Aquafina “originates from public water sources” but that it also “goes
through a rigorous, seven-step purification process...”.
Anti-smoking groups around the globe are stepping up efforts to
more strongly regulate cigarette packaging. Some are calling for bolder
text warnings, others for generic packaging that would strip cartons of
branding.
Where do mushrooms come from? They could come from packaging-at
least that’s what Agata Jaworksa has proposed in her master’s thesis
for the Design Academy Eindhoven in The Netherlands.
UK shoppers in the wine aisle of Waitrose stores might have trouble picking out a bottle of rosé this month. The retailer was forced to introduce its 500mL bottles of
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