Brand Packaging

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Look Ahead, But Look Around, Too JENNIFER ACEVEDO/EDITOR IN CHIEF Despite the fact that I live in the frozen tundra, otherwise known as Chicago, this is actually my favorite

The Future Is Mobile When used to its full potential, packaging refers back to the brand and leverages its chief assets. It also has the power to become the

Safeguarding Trade Dress Requires More Than ‘Lawyering Up’ By Gregg S. Lipman You look down the store aisle, and you smile. Your new product stands out on the shelf.

Scrumptious Sauces in 60 Seconds Royco’s line of sauces and gravies offers consumers the convenience and functionality of a heat-and-serve pouch—just pop it in the microwave for 60 seconds.

Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it.

BRANDPACKAGING Unwrapped

With estimates that Americans toss more than 38 billion plastic water bottles each year, the bottled water sector has become a target for environmental activists (despite industry protests that the bottles account for just 0.33 percent of the country’s waste).

Leave it to The Onion to find the lighter side of brand packaging.

Ontario, Canada-based 1litre brand has a unique packaging concept: it’s a PET water bottle with a nested cup.

To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal.