Brand Packaging

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A look at some of the more interesting closures and the brands that have chosen them.

John Gleason, former associate director of business partnerships for P&G's global design arm, offers three points for consideration before you walk away from your existing design firm.

Portability, functionality and aesthetics are key in the fiercely competitive world of cosmetics packaging. We've rounded up five innovative efforts we think deliver on all fronts.

Starbuck's and other beverage marketers are using packaging not only to make a sale but to help consumers discover what they like.

Brand’s New Look Tells Sustainability Story

An opportunity to clean up with consumers.

Your brand is only as good as the weakest link in your global packaging supply chain.

There has been much written about the controversy surrounding marketing to kids lately, and the difficult situation in which brand marketers find themselves.

If your designer can adhere to, yet remain creative within, the constraints of your business model, the end result can be an innovative-and manufacturable-package.

GET YOUR (LIT) FIX To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons,