Brand Packaging

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Campbell’s global design director maintains the equities of her well-established brands but takes care to prime them for future relevance at the same time.

Dos Equis XX Lager has launched its signature brand in a new aluminum bottle from CCL Container (www.cclcontainer.com).

The backlash against bottled water apparently knows no boundaries; this offering from Brazil claims to be “the first and only eco-friendly bottled water in the world”.

As a busy mother of three, entrepreneur Gemma Michalski noticed a gap in the market for high quality convenience ready-prepared meals in Germany.

Pepsi Raw was created in response to growing consumer demand for premium and more natural products.

There’s no doubt that shape differentiates, as is evident in the clever form of this Naturaleza y Vida bath gel for kids package from Venezuela.

Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.

Noble Juice is reportedly the first fresh juice brand to use Ingeo natural plastic for its bottles.

Wowpak (www.wewow.co.uk) is an innovative solution to cost-effective, recyclable CD and DVD packaging that also delivers visual impact.

MWV (formerly MeadWestvaco) Natralock (www.natralock.com) packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners.