Brand Packaging

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Brand marketers covet “iconic” status for their packaging. And kudos to the team at Altoids, who can claim that honor now that Hasbro has designated an Altoids tin as a

Lower priced, visual knock-offs of Elmer’s glue were hurting sales, until a dramatic redesign breathed new life into this venerable brand.

Unilever's Latta margarine brand is notable for its dedication to innovative packaging. Its latest effort is a double-pack concept that consists of two 100g portion packs-labeled, respectively “Knick!” and “Knack!”-joined together across a perforated edge.

A global joint venture between The Coca-Cola Company and illycaffe brought a line of premium ready-to-drink coffee products to Europe this spring

Fuel for Life fragrance from global denim brand Diesel is packaged in a shallow flacon shaped bottle with casually sloping shoulders and a rounded body designed to feel good in the hand.

D’ose chocolate chunks give chocoholics a stylish alternative when they don’t have the time or inclination to eat a full chocolate bar.

CARE organic skin care products are the latest offering from fashion brand Stella McCartney

Heinz has introduced a new look for its iconic tomato ketchup labels and packaging across Europe...

Physicians Formula has launched a patent-pending, dual-compartment compact as part of its new 42-SKU Organic Wear cosmetics line.