Brand Packaging

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After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.

De Kuyper has introduced a premium bottle of brandy meant for special occasions.

As the first ketchup packet makeover for the foodservice industry in 42 years, Heinz introduces Dip & Squeeze packaging.

Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.

Limited edition Diet Coke packaging is available through February, supporting American Heart Month.

When hairstylist Ric Pipino decided to launch his own line of haircare products, he wanted them to reflect the way he cuts hair.

Specializing in fresh, natural products, café chain Pret A Manger has introduced a new look for its Pure Pret line of sparkling juices.

In January, Straus Family Creamery began testing a rigid, molded fiber bottle, made from old corrugated cardboard, with an inner LDPE recyclable, resealable milk pouch.

When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.

It’s one thing to say you understand your consumers’ needs, and another thing to truly meet them. Georgia Tech Research Institute has designed arthritis-simulation gloves that help brands understand how