In January, Straus Family Creamery began testing a rigid, molded fiber bottle, made from old corrugated cardboard, with an inner LDPE recyclable, resealable milk pouch.
When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
It’s one thing to say you understand your consumers’ needs, and another thing to truly meet them. Georgia Tech Research Institute has designed arthritis-simulation gloves that help brands understand how
“We created the packet in 1968. Consumer complaints started around 1969.”- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format
Four years in the making, Joss Vodka has finally made its debut in packaging that reflects the contents’ quality. Meaning, “to be merry and fair,” Joss was created to appeal to young professionals between the ages of 24 and 35 as a simple, yet stylish beverage.
When the economy took a turn for the worse, High Liner Foods predicted that consumers would be eating at home more – but still be looking for restaurant quality foods.
Peppersmith goes beyond sentiments like “Please recycle” on its packaging. The new UK chewing gum brand, made with real chicle and flavored with English-grown peppermint, offers the means by which
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