“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
Planning to expand distribution into major global markets in the near future, the Innisfree brand needed a fresh look to engage consumers and enhance shoppability.
Musgrave Retail Partners GB, which operates the Londis and Budgens supermarkets in the UK, has released new packaging for its own brand whiskey, gin and vodka.