Brand Packaging

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Inspired by the new Alice in Wonderland movie, Urban Decay’s Alice in Wonderland Book of Shadows features playful packaging to engage consumers.

Most consumers are aware that video cameras are stationed in stores to prevent and track theft. And, largely, they’re OK with that.

Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?

With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.

“We don’t want to just do the products that consumers want. We want to be inspired by consumer desires and surprise them with products and services they don’t expect.”- Estée

Park Supermarket is a concept by Rotterdam-based Van Bergen Kolpa Architects, which is trying to make better use of the local landscape, affected by climbing water tables, and reduce the

A breakthrough by IBM and Stanford University scientists could lead to a new way to make PET plastic continuously recyclable. When recycling conventional PET, the metal in the polymer degrades

Just before Mother's Day in the UK, Marks & Spencer introduced its own brand of chocolates to be given as “the gift that keeps on giving.”

Infantino is taking its tagline, “We love babies, we adore kids, and we admire moms” to a whole new level with redesigned packaging.

“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”