Brand Packaging

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In today’s packaging landscape, the choice of raw materials can be daunting. Substitutions are sometimes made with little or no regard to suitability, nonetheless, the differences in paperboard properties and appropriate application are creating some interesting nuances in today’s recovering economy.

Nature’s Agave uses packaging design to stand out from the homespun, earthy sensibilities that dominate the sector.

In order to bring a consistent look to the portfolio, Kimberly-Clark redesigned its Viva paper towels.

By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.

When Underdog Wine Merchants was looking to package its artisan wines, it wanted something premium, convenient and eco-friendly.

ONE is a line of bath and beauty products infused with essential oils, natural butters and delicate fragrances and packaged with materials chosen for their high rate of recyclability.

Easter is just around the corner. And for many, that means coloring hard-boiled eggs, opening up pastel-colored baskets filled with chocolates and other goodies, and (my favorite part) hunting for eggs.

Kroger launched its own line of beauty products, under the Mirra brand name, based on the elements of simplicity and cleanliness.

The UK’s Klein Caporn line of pasta sauces underwent a refresh to better reflect its support of the “Slow Food” movement, which promotes traditional, small scale sustainable agriculture.

German retailer The Deli Garage is known for its unique package designs and structures. And the retailer’s most recent offerings don’t disappoint.