Brand Packaging

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People are always asking about the next "big" trend. But that seems like an antiquated way of looking at things.

Realizing that the consumption of snack foods is often habitual rather than the result of hunger, an Icelandic product designer developed a whimsical alternative called Slim Chips. The experimental line

Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.

To expand the brand globally, The Antiquary bottle was given a more modern, sophisticated look, reflecting its premium contents.

Snyder’s of Hanover has introduced new pretzel bags made from 90 percent plant-based, renewable PLA.

As Tesco plans to develop "mini-villages" containing hundreds of homes located near a Tesco supermarket,  one can't help but wonder how this will affect in-store marketing programs.

Business leaders and environmental activists never kept close quarters, until Walmart invited Al Gore to Bentonville to air The Inconvenient Truth.

Nawgan beverages were created to help sharpen the mind by supporting memory and thinking.

After more than 2,000 ideas, 40 packaging prototypes and two years, PUMA has announced a new kind of shoe packaging.