Brand Packaging

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How integrity, soul, surprise and delight can reach the upscale consumer.

What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?

A look at consumers' recession-induced cycle of mourning.

After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.

De Kuyper has introduced a premium bottle of brandy meant for special occasions.

As the first ketchup packet makeover for the foodservice industry in 42 years, Heinz introduces Dip & Squeeze packaging.

Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.

Limited edition Diet Coke packaging is available through February, supporting American Heart Month.

When hairstylist Ric Pipino decided to launch his own line of haircare products, he wanted them to reflect the way he cuts hair.

Specializing in fresh, natural products, café chain Pret A Manger has introduced a new look for its Pure Pret line of sparkling juices.