Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.
Don’t be fooled by the prehistoric-sounding name, CREA PAC is a globally sourced “inspiration box” that puts packaging trends directly in your hands. Delivered quarterly, each box contains consumer products,
Commemorative jars were delivered to 160 fans of Marmite, the soy-sauce-like spread made in the UK, to announce the March release of a new “extra mature” variety called Marmite XO.
The online boutique 3floz.com is meeting a need that came out of the Transportation Safety Administration’s travel ban on liquids that are more than three ounces. Launching in January, the
The lowly UPC symbol is getting a makeover. A new service called Vanitybarcodes.com offers a library of stock, decorative barcodes that are fitted with unique product numbers and tested for
Impulse buys may not be a matter of impulse says a new study in the Journal of Consumer Research. Shoppers often expect to buy a certain number of “unplanned” items,
White is a double edged sword. Overall, white communicates purity and simplicity. It catches the eye and shines a light on whatever color or image is in proximity.
Perry Seelert
There is nothing inherently wrong with the use of white, but unfortunately of late we have seen an increase of it being utilized in poorly executed design programs, especially in retail/own brand packaging.
Russ Napolitano
The current trend is to create packaging that is simple, straightforward and instantly engages consumers with the facts and an overall brand promise.
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