With two young daughters of his own, Neil Grimmer, co-founder and chief innovation officer at The Nest Collective, saw the importance of healthy food for children even before starting
A brand name like Honest Tea requires a high level of transparency. And Seth Goldman, president and TeaEO of the company, designed the brand so it offers consumers just that.
Each year, we profile the people who are making the biggest impact with packaging. This year's group is using packaging to convey brand meaning and offer a point of view. And making lasting consumer and shopper impact as a result.
Attending meetings in eerie Victorian buildings, sending communications in Old English and bringing mysterious groups of people together for invitation-only, underground events are ordinary occurrences for Tom Denyard. After all,
An extension of its “Get Your Island On” campaign, Malibu is encouraging its consumers to express themselves by introducing Malibu By U, a writable, all white version of the Malibu bottle.
"We're paying attention, finally, to the things that matter to consumers, and stripping out the things that don't…”--Phil Duncan, global brand-building officer, P&G, in Ad Age
SABMiller has introduced a can with a full aperture end that allows the entire can lid to be removed, turning the package itself into a drinking cup. The can is
Part eco project, part stress remedy, Glassphemy! is the latest effort from a New York developer who has made a habit out of rethinking underused urban spaces. Set in a
GGRP Sound, a Vancouver music engineering company, sent out a promotional piece to potential clients this spring that got lots of play. The package is a corrugated sleeve that holds
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