October 2006 --> 2007 Design Gallery Click on the Cover for Virtual Magazine BRAND PACKAGING 2007 Design Gallery To purchase a copy of Design Gallery— Packaging that Sells (vol
UNITED KINGDOM Take Aim at Stains with Both Barrels Vanish Dual Power, a pre-wash stain remover marketed by Reckitt Benckiser, is packaged in a double-chambered blow-molded bottle decorated with
Following Up On Developing Trends This summer saw the introduction of a host of packaging innovations designed to make sure that the ice-cold beer in consumers’ hands stays that
Beyond The Brainstorm Jennifer Acevedo, Editor-in-Chief I recently attended the Paperboard Packaging Council’s Fall Meeting, which was dedicated to innovation. Lisa Bodell, CEO of the NYC-based consultancy Futurethink (www.getfuturethink.com), delivered
Facing Off Against ‘Wrap Rage’ By KATE BERTRAND CONNOLLY Consumer frustration with packaging has come to a head, and brand owners are stepping up. You know the drill.
The Evolution of a Household Favorite By Jennifer Acevedo When Dial Corp. decided it was time to redesign the packaging for its Soft Scrub brand, the intent was evolutionary:
It’s Hip To Contradict by Robyn Waters Navigating the paradoxes of the packaging landscape. Contradictions are everywhere. These days, we wear Old Navy with new Gucci and couture
Textured “Animal Formula Bottle” Provides Hands-Free Application by Rob Croft Today’s consumers have increasing apathy towards traditional promotional tactics (recent figures suggest they are subjected to as many as
Does Your Company Have The DNA To Become An Innovation Superstar? By Peter Clarke When considering the most innovative companies, you’ll notice that they have at least these