Brand Packaging

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Back to the Future Jennifer Acevedo, Editor-in-Chief As the editor of BRANDPACKAGING, I spend much of my time speaking with brand managers who are constantly evaluating and re-evaluating the

Branding That Makes Sense(s) by Leah Genuario In today’s competitive retail environment, many brands engage multiple senses in an effort to connect with consumers.   For years, brands have

Deeply Connect with Consumers by DONNA STURGESS, GLAXOSMITHKLINE Each day, marketers in the world of fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) wrestle with the very real

The Pen is Mightier as a Store Brand By Dana Dratch When office workers reach for a writing tool, OfficeMax is hoping it will also be a TUL. A private

“Better Than Delivery” Pizza Packaging Doesn’t Dissappoint By Jennifer Acevedo Think back to the days when you would gaze eagerly at the photo of a robust, appetizing pizza only

St. Ives, Naturally by Kate Bertrand-Connolly Alberto-Culver reclaims brand’s “natural” heritage without losing the “Swiss.” The St. Ives brand is a familiar one for women who shop the skin-care

It’s About Building Your Brand By Ted Mininni At its best, packaging refers back to the brand and everages its chief assets. It also has the power to become

In the Limelight Whether you’ve selected a shrink-sleeve label for its wraparound billboard effect or a clear pressure-sensitive label for that “no-label look”, you probably realize that labels can

Newfound Energy A unique take on a rapidly growing product category, G Pure Energy has launched to fill the void for high-end energy drinks (who knew?). Created by the

Heritage Brand Looks to the Future The oldest deodorant brand in the world is looking to the future. Once packaged in small tin cans in the late 19th century,