“Gum Ball” Boosts Consumption Cadbury France’s Hollywood chewing gum has been launched in an innovative new spherical pack designed to increase consumption. Also marketed as Trident in Spain and
On Developing Trends Environmental stewardship has been top of mind with consumers for some time, prompting more brands to “go green” with their packaging in response. We most recently
4sight Inc. AGI Klearfold Alpha Packaging BrandPackaging Packaging That Sells Conference V Brandesign Brand Resources The Caps Group C-P Flexible Packaging Card Pak Inc. Cascades Boxboard Group
How Are We Doing? Jennifer Acevedo, Editor-in-Chief A year ago, we launched our first brandinnovators issue with recognition that, each month, we focus on the strategy, development and trends that
2007 Brand Innovators Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it. But, given that the “packaging-as-strategy” mindset seems to have broken
A Breakout Success BY Pauline Tingas Shunning a me-too strategy, Publix has made its brand its own. Tim Cox knows how to recognize a trend. And, more importantly, he
The Perfect Brew By Stacey King Gordon Making a solid brand even more powerful. Packaging has opened a lot of doors for Marjan Falek—both in her personal career and
The Great Expansion BY Leah Genuario Packaging unlocks growth opportunity at Heinz. Barbeque season is here and happy picnickers have H.J. Heinz Company to thank for their copious supply
High-Style Meets High-Tech BY Kate Bertrand Connolly Breakthrough packaging technology delivers aesthetics. When Gary Keider isn’t working or spending time with his family, and the weather is fair, he’s
Scaling the Heights BY Kate Bertrand Connolly Brand strategy changes the way people drink water. Many creative streams feed Caroline Kibler’s imagination. A self-professed foodie and design-magazine junkie, Kibler
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