Save It for a Rainy Month? Jennifer Acevedo, Editor-in-Chief We have had an unbelievable amount of rain this summer in Chicago. And while I’m normally one of those “rain
Save a Dollar or Save the World? BY BRIAN ERDMAN My embarrassing oddities, global inequity, and an emerging trend— a story of opportunity for your brand. I can’t sleep
Beauty Care Mainstay Refreshes Its Look by Jennifer Acevedo Whether it’s for a quick, refreshing spritz on a hot, sunny day or a moisturizing treatment on winter’s coldest day,
4sight Inc. Alpha Packaging BrandPackaging Packaging That Sells Conference V BrandResources The Caps Group The Comp 24 Group EskoArtwork flowdesign Haney PRC HBA Global Expo Kaleidoscope Imaging
Iconic packaging, made better Coca-Cola’s sustainable design effort, known as e3, has led to a reduction in weight and improvement of impact resistance of the company’s iconic glass contour
Don't Just Design Packaging. Stage an In-use Experience Instead! By Pauline Tingas Changes in consumer culture are increasing consumer expectations for “experiences” at the second moment of truth. Most
Building a Better Bullfrog Eye-catching new bottles have increased this popular sunblock’s market share. BullFrog holds a premiere spot in the sun protection marketplace. But the position wasn’t always
Heineken Slims Down Heineken USA has released Heineken Premium Light beer in a 12-ounce slim can. The brand says the new format gives beer drinkers more choice and an
SOUTH AFRICA Cultural Design South Africa’s Rooibos Tea from Kromland Farm has a new look courtesy of London-based brand identity and design firm Pearlfisher (www.pearlfisher.com). The design brief focused
FOLLOWING UP ON DEVELOPING TRENDS You Are What You Eat (And Drink) There’s no escaping the growing emphasis on health and wellness among American adults. And food manufacturers and
RSS