The goal of the rebrand is to engage directly with health-conscious consumers as they increasingly seek high-quality and ethically sourced beef products.
“Taking Nomadic’s iconic bowl design and almost literally turning it on its head took some clever engineering, but with sustainability always top of mind for Greiner, being able to create new packaging using less energy is a positive benefit."
The new artwork showcases the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”.
For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.