Brand Packaging

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The flagship brand of New Belgium Brewing has announced the beginning of a wholesale reimagining when it comes to the beer’s branding and recipe.

Chocolate makers had a pretty good year in 2022, with overall dollar sales rising despite a slight downtick in collective unit sales.

Made from vine shoots and paper pulp, the Belle Epoque Cocoon perfectly envelops the bottles while also showcasing vibrant colors, giving the box both a luxurious and natural feel.

Communication was pared down to include brand, variant and key claims like ‘wild-caught’ to help consumers shop the shelf. 

The new wrapping is Biodegradable Products Institute (BPI) Certified, which means that the entire packaging is able to break down properly in commercial compost systems.

As a regional refrigerated salsa brand, La Mexicana realized that making the move to national distribution would require a substantial redesign. 

Through March 2023, The Yuengling Company has pledged to donate $1 to Keep Texas Beautiful for every Traditional Lager case sold in the state, up to $50,000.

The iconic candy bar will partner with Coles, an Australian retailer, to test the new wrapper. 

In 2022, the Coronavirus pandemic finally started to loosen its grip on consumer spending habits as mobility shot back up. However, this good news was offset by global supply issues as many industries failed to keep pace with rising consumer demand.

With a shifting and crowded retail space and a desire to elevate the brand to a more premium position, Cove Kombucha turned to creative design agency Chase Design Group to refresh the visual identity and give them a package design that would enhance the brand’s story and drive differentiation.