Brand Packaging

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The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.

Now and then I like to reflect on how the packaging industry intersects with my personal background. This seems especially appropriate now since it was approximately one year ago that I became Chief Editor of Packaging Strategies.

Brand continues sustainability mission with specialty bottle timed to release of Warner Bros. Pictures’ highly anticipated motion picture.

Featuring a standout mosaic design, the bottle symbolizes the blending together of people from diverse backgrounds to create a more open world.

The updated packaging tells the story about Neutral’s work with farmers and explains what it means for its milk to be carbon neutral from “grass to glass.”

In observance of Veterans Day – and in recognition of the valuable skills and experience that military veterans bring to the packaging industry – we talked to West Point graduate Lisa Pruett about her role as President of Packaging and Label Solutions at R.R. Donnelley and Sons Company.

Founded in 2014, Creature Comforts Brewing sought to address the perennial marketing problem of differentiation by taking a business-savvy approach to packaging.

Cans without sleeves have a better chance of recoverability, according to the Aluminum Association’s design guide, which explains that digital printing technology is now price competitive with shrink-wrapped cans, while maintaining the recyclability of the aluminum.

Package design incorporates natural farm visuals and replaces the traditional colored-coded arch to depict clean farming practices.

Unsatisfied with the existing options, they assembled a team of world-class team sports dietitians and food scientists with one simple mission: develop a line of products worthy of The Game Changers’ legacy. As a result, FȲTA - derived from the Greek word for “plants” – was born.