Brand Packaging

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U.K. trade publication The Grocer challenged brand and packaging design agency PB Creative to develop a conceptual better-for-you beer brand that dispels negative connotations and improves public awareness of the health benefits of a beneficial brew.

Retailers aren't the only ones adapting to change as consumer behavior and preference rapidly progresses toward online shopping. Brands are dealing with their own growing pains as they evaluate the often rigorous journey their products take from fulfillment centers to consumers' homes.

In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.