Avient Corporation, a premier provider of specialized and sustainable material solutions and services, announced that Avient ColorWorks™ has launched ColorForward™ 2022, the 16th edition of the annual color forecasting guide for the plastics industry.
Dropps, a direct-to-consumer challenger brand, is now marked by the introduction of an updated brand identity that emphasizes powerful cleaning from nature.
Clever Creative branding agency created the packaging for TIDL, a collection of cryo-formulated and plant-derived hemp topical spray supplements that provide natural recovery for competitors.
The company is releasing the limited-edition DIY Holiday Breakfast Kit to help inspire new family traditions while supporting No Kid Hungry, a national campaign to end childhood hunger.
From nearly 100 global and local reports, case studies and insights from experts including McKinsey, Mintel and Nielsen, a report by Davidson Branding highlights seven key drivers of consumer behavior that define successful modern-day fast-moving consumer goods (FMCG) brands. These are the things that actually impact what people buy in store and whether they will repurchase it.
Hartwall’s Novelle unveiled a 3D bottle design, identity and packaging graphics designed by BrandMe to strengthen the brand’s differentiation in the category, its quality, freshness and purity reasserts its standout and position as Finland’s most iconic and beverage for every occasion.
Berkshire Labels has designed a new festive shrink sleeve for a brand-new gin called Snow Globe for Gravity Drinks, a London based producer, importer and distributor of premium spirits products from around the world.
Packaging Strategies spoke with Jeff Wooster, global sustainability director for Dow Packaging and Specialty Plastics, on the transition to a pouch for Kellogg's sub-brand Kashi and its Bear Naked Granola line.
There were 27 winners, including six student award winners, selected as recipients of a 2020 AmeriStar Package Award, one of the packaging industry’s most prestigious design awards programs,produced by IoPP, The Institute of Packaging Professionals.
Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.