Contemporary Packaging Reinvigorates a Resilient Brand By Jennifer Acevedo, Editor-in-Chief Chances are, if you grew up in the Midwest, the big blue Jays logo is as familiar as the
DVD Wow! By Pauline Tingas DVDs are big business. According to Adams Media Research, consumers spent $16.6 billion in 2004 buying them—$7+ billion more than they spent on either
Easy-Open Solution For Today’s Blister Packs By Rob Croft Blister packs are enjoying a significant rebirth as the package of choice in many categories, including candy, gum and snacks.
Shrink Sleeve Labels Differentiate On Shelf By Jennifer Acevedo There were roughly 20,000 new food and beverage introductions last year, according to figures from ProductScan. Add health and
On-the-Go Packaging for the “Go-Go” Generation By Aaron Brody Much of our population today is on the go: racing from appointment to appointment, filling health clubs and soccer fields,
Go Special—Dress Your Brand in Foil, Ink and Film By William Makely Today’s new surface decoration techniques lend visual power to widely different brand images. Every brand is
Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Brand Architecture: Managing Large Brands at Retail By Scott Young For many small brands, the primary challenge at retail is simply to “break through clutter” and create an opportunity
Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Following Up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
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