The Race for Consumers By Dana Dratch Who would expect a golden anniversary in the sport of racing to present a golden opportunity for packaging? Jim Doyle recalls sitting
Save This box Chances are you’ll do a double take at Noa Perle Eau de Parfum’s beautiful secondary packaging. The silver sphere that echoes the shape of the bottle
Leveraging Consumer Trends to Maximize Brand Opportunities By Sonali Sharma “Trends” is a buzzword that has permeated the collective branding and marketing lexicon. Literally hundreds of books and articles
Are we Done Screaming Yet? Right Guard RGX has taken on the male body spray category with a packaging play. With well-ensconced competition like Axe and Tag setting norms,
Extending Brands and Causes Jewelry initiative leverages packaging partnerships to raise money for charity. Brand extensions are a way to reach new markets, deepen relationships with consumers and redefine
Talking Jazz Box Set Swings By Kate Bertrand Connolly Limited edition packaging positions CD set as a must-have for jazz aficionados. Ben Sidran, a jazz pianist, producer and journalist,
Shaking Diets up Scientific Response has introduced Drink & Shrink, the first dietary shake enhanced with hoodia, derived from cacti in the Kalahari Desert of South Africa that reportedly
UNITED KINDOM Great Coffee at Your Fingertips Café Switch is an innovative concept that allows consumers to “pump and froth” the concentrated coffee drink with their thumbs. The pack
A Holistic Approach To Sustainability Sustainability remains the hot topic for marketers, and existing brands are scrambling to incorporate green sensibilities into their personas. On the horizon are a
Save It for a Rainy Month? Jennifer Acevedo, Editor-in-Chief We have had an unbelievable amount of rain this summer in Chicago. And while I’m normally one of those “rain
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