Brand Packaging

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This spring, Help Remedies launched as a line of over-the-counter products designed to solve simple medical issues. By stripping away the complexity of the healthcare industry, the brand hopes to make a “frightening category less frightening”.

There are plenty of new and exciting cosmetic packaging solutions that stand out from the pack, create cut-through and generate undeniable emotional appeal...

Working through the challenges of qualitative research.

Brand owner Diversa Spezialitäten has introduced Grasovka Bison, a Polish vodka in a glass bottle with numerous design elements that allude to the grassy plains where buffalo, ahem, bison roam

As consumer brands and retailers continue their quest for sustainable packaging, it seems that milk is front and center.

Dutch private label brand Ah Albert Heijn hopes to address the issue of packaging ready-to-eat salads with both hot and cold elements

This fall, the Lucini Italia Company introduces the first branded Parmigiano Reggiano cheese to the American market.

Caulk isn’t something most consumers like to keep around in bulk quantities. That’s why Momentive Performance Materials’ GE Caulk Singles make sense.

A homeless charity in the UK filed a complaint with Portman Group, an alliance of alcohol producers that promotes sensible drinking and responsible alcohol marketing, saying that oversized 500mL cans

European Burger King stores are displaying paper tray liners featuring a VegCity ad campaign that has been raising eyebrows this summer. The liners depict a series of irreverent illustrations, including