The need for brand owners to hold off counterfeiters is stronger than ever as the practice makes a dent in global trade. But do you even know where to begin?
As recycling continues to grow as a vital component of many business strategies, new and effective communication must be established to ensure increased consumer participation.
Burger King is introducing the industry’s first 100 percent post-consumer recycled bag this month. Part of the company’s U.S. Kids Meal packaging, the bags raise the bar for the sector,
The man who designed the tall cylindrical Pringles canister, Frederic J. Baur, will spend eternity in one. A portion of Baur’s cremated remains were buried in one of the resealable
Coca-Cola North America is piloting its signature contour shape in two-liter bottle sizes in two U.S. markets this summer: Birmingham, Ala., and Chattanooga, Tenn. The company says the advantages for
The K-Y brand of intimacy products has added Yours+Mine to its portfolio. The new product includes two lubricants that create different sensations for each partner and are designed to enhance communication and intimacy between the couple.
Pepsi introduced 500mL non-carbonated beverage bottles in May that reflect a 20 percent reduction in plastic, reportedly eliminating 20 million pounds of waste. The new bottles are launching in Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive brands.
Packaging elements for Perf Go Green, the first mass-marketed 100 percent biodegradable plastic bag, were selected to communicate the brand philosophy at a glance. Simple typefaces and rich, saturated greens are backed by darker green tones, while graphics add a layer of personality-something that’s not often found in the category.
RSS