As recent as the 80s, certain shows made Thursdays “Must-See TV” nights. But there are simply too many choices these days for any one to earn that moniker. Brands are in the same position; their sheer numbers make it difficult to grab our attention longer than a moment. That's why we consider these five independents--and their respective packaging strategies--exceptional for making it onto our schedule of Brands to Watch.
With the current state of the world economy, it's natural to question whether our dedication to green products and packaging will remain strong. Though the finding of a recent Boston Consulting Group study that more consumers purchased green products in '08 over '07 should be encouraging to brands that have embraced sustainability. In the eyes of consumers, green, it seems, is still good business. So keep innovating and take inspiration from our look at some of the more interesting concepts to come out this past year.
Organicare, a USDA Organic-certified skincare line, launched as an alternative to the established brands sold at cosmetics counters of luxury retailers.
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