Brand Packaging

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Brand owners in the fast-moving consumer goods (FMCG)space are making the most of the “paycheck cycle”, according to a recent story in The Wall Street Journal. Packaging plays a role

U.S. demand for green packaging is projected to increase 3.4 percent annually to $43.9 billion in 2013, according to a report from The Freedonia Group. The fastest gains are expected

From high-tech cell phones to engineered foods, many brands like to boast about constant innovation.

Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

Brand owner Cosmos Corporation faced a challenge: While its TropiClean pet grooming prod-ucts were recognizable, the containers and visu-al branding hadn’t changed in 15 years. Vice president of marketing Darin Kasse-baum led the charge to reinvent the brand, and took an active role in the de-sign process once Cosmos partnered with Berlin Packaging for the redesign.

Frito-Lay’s new SmartFood popcorn clusters are housed in single-serve pouches in a carton with perforated sides (for easy pantry access) in an effort to target women, who, research revealed, prefer convenient, portioned packaging for their snacks.

What started as a polite board game has evolved into an American favorite, recently gaining popularity on CD-ROM. Hasbro undertook a packaging refresh to reflect the brand’s evolving identity.By Jennifer

In a time that calls for more effective marketing strategies, BRANDPACKAGING’s PACKAGING THAT SELLS VII conference will explore how and why packaging is fast-becoming a brand marketer’s most-favored marketing tool.As

For more than 50 years, the Marcal brand has been synonymous with 100 percent-recycled paper products. Paper made from paper, not from trees.  Today the vision remains the same-to help to conserve resources, protect our environment and keep the air our families breathe cleaner and healthier. Toward that end, Marcal is restaging its Small Steps brand of recycled paper products, with a new positioning that celebrates its unique environmental commitment.

Sustainable packaging programs are alive and well, despite the economy. Or, some might say, because of it. Recent sustainable package launches from brand owners in categories ranging from cleaning products to cosmetics make the point that sustainable packaging programs are here to stay.