Brand Packaging

RSS

Sprite Green has launched in a sleek 8.5oz aluminum bottle designed to appeal to active young adults.

HINT Essence Water heralded a new HINT Kids drink formula, boosted with fluoride, in new packaging.

Clorox wanted to use a new flip-top package structure in the redesign of its Disinfecting Wipes line extension. The goal was to create a design worthy of countertop display-something that

Nivea has redesigned the global packaging for its line of men's face care products, with a U.S. rollout that began in January.

Major retailers have played a significant role in pushing the sustainable packaging agenda front and center, and many brand owners are finding that the effort to green their packaging is paying off in cost savings along the way. We most recently reported on this trend in our April 2008 issue.

Finesse, a dominant brand in its heyday in the 1980s, has introduced new packaging designed to create a stronger brand block on shelf and to enact cost-savings.

Glass manufacturers have taken a vow to use more than 50 percent recycled material in bottles and jars by 2013, according to the Glass Packaging Institute, which says that doing

It was 50 years ago that MillerCoors (operating as the Adolph Coors Co.) introduced the recyclable aluminum beer can, which replaced tin-plated steel containers that not only gave beer an

We were smitten with the solar-powered VE09 BlisterRadio, which uses PLA (corn-based) plastic packaging to display the radio on shelf; the clamshell then serves as the product housing once the

U.K. researchers say there’s clear evidence that foodservice brands are negatively perceived by consumers when their wrappers are discarded and viewed alongside other garbage as street litter. The researchers acknowledge