Brand Packaging

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A useful service for reusing corrugated shipping and moving boxes, www.BoxCycle.com connects people and businesses that have excess boxes with those who need them. Buyers enter their zip code for

A Chinese ordinance goes in effect this January to govern the size, volume, material and cost of food, beverage and cosmetics packaging, including North American, European and other imports; the

Unilever is reducing the number of ink colors on its European food packaging from more than 100…to just six. The program, an effort to drive down costs and simplify the

Ethos Water continues to spread its wings with three new package sizes and an updated look and form.

EDITOR’S NOTE: Most BRANDPACKAGING articles are tailored to our primary audience, the brand owner. But given the topic of our cover story this month (store brands), we thought we’d shift

L.A.-based creative agency David&Goliath took a simple approach in assessing what brands have the strongest “badge value”-imagery that consumers associate with the brand and want to be connected with. They