Brand Packaging

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Pepsi is rolling out new versions of two of its most popular brands. The company is launching Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with sugar (instead

When Bond No. 9 introduced its newest fragrance, “Brooklyn”, natives of the borough had a few things to say about what they thought the bottle should look like. So the

Consumers are digging more deeply to find true value these days. And while consumer perception that correlates strong pricing with value is relevant, it’s not the sole indicator. It's important for brands to assess a number of assets and identify which ones consumers place the highest value on when it comes to products and packaging. But doing this requires a shift, where the word "value" itself is first redefined as part of an updated brand strategy.

RC Cola International is launching its Orient Emporium Tea brand in 25cL slim cans featuring an intricate Asiatic design.

When shoe company Bronx undertook an ambitious rebranding, packaging was center stage. The refresh centered on the insight that, for its customers, there is a different shoe for every day, and every mood.

The Fruit Lab markets juices and smoothies to those with a passion for fruit, with the products packaged in a 250mL PET bottle that mimics the shape of a laboratory flask.

Lise Watier Cosmetiques, known for daring, innovative beauty products, launched its Desirable fragrance in an elegant, sophisticated bottle.

Heinz's Curry Herbal Ketchup and Chili Curry Herbal Ketchup are housed in 700mL blow-molded bottles, whose design allows consumers to enjoy every last drop.

Imperial Sugar Company has introduced Redi-Measure light brown sugar in packaging that came out of consumer insight work by the company.

The creation of a Harvard Business School graduate, Flavrz is a new low-sugar liquid drink concentrate developed to minimize packaging excess.