Brand Packaging

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Preserve CEO Eric Hudson shares his vision to make stylish, eco-friendly products- and preserve resources and encourage recycling at the same time.

Holistic design is making its mark on Coca-Cola’s billion-dollar brands.

Let the stories of these six consumer packaged goods professionals-our BrandInnovators 2009-spur you on. In various roles, they’ve incorporated sustainability into package development, elevated design’s role in staid corporate settings, unified a portfolio through a redesign and created packaging that’s connected consumers with a fledgling brand. Their successes are a testament to keeping packaging at the forefront of brand marketing.

Global personal care brand Rexona turned to Argentinean design firm Pierini Partners to create new packaging for the introduction of Invisible, the first men’s antiperspirant formulated to control underarm white spots.

Innocent started making smoothies nine years ago to make it easier for people to get more fruit into their lives.

Just in time for spring, plant care brand Neudorff is offering its organic fertilizers in two new stylish and attractive dosing bottles.

As most consumer electronics brands are adopting the idea of packaging products to make them more “touchable” and accessible to shoppers, Microsoft has unveiled packaging that intentionally keeps its new mouse device out of reach.

Cumberland Farms, a chain of 600 convenience stores in 11 states in the Northeast, debuted a new identity and packaging as part of a new concept store launch in Farmington, Conn.

Walmart began a rollout of new U.S. packaging for its Great Value brand in March, part of a re-launch to capitalize on increasing consumer interest in private labels.

Shiseido, Suntory Limited and Tokyo University of the Arts will kick off a joint project featuring the “Product Design Exhibition of Shiseido and Suntory” at The University Art Museum at