Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing
To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand.
Proving
that there’s an opportunity for a fashion statement in anything you wear, Band-Aid has teamed up with fashion designer
Cynthia Rowley to offer a line of limited-edition bandages.
Designed to appeal to a broader audience and highlight the premium, all-natural characteristics of the brand, Justin's redesigned its 16oz plastic jars and single-serve foil squeeze packs.