Brand Packaging

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Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 

The impact of too many choices on shopper behavior and packaging design.

Regrettably, discounting price has got confused with value. Value is a combination of quality and price…and environment, assortment and service. -Mark Price, managing director of British grocer Waitrose, at the Reuters

As the industry pushes for stronger packaging ROI, the former CMO of McDonald’s offers his thoughts on the role of metrics in marketing and design

Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.

Inspired by Andy Warhol’s Pop Art movement of the 1950s, Burger King launched new global packaging.

Looking to reaffirm its position as a mainstream, more accessible brand, Yeo Valley Organic redesigned its entire product line, beginning with the yogurt pots.

Me4Kidz relaunched its first aid kits and diapering accessories with refreshed packaging designed to appeal to a broader audience.

Offering a museum-like, 360-degree view that conveys the premium nature of the product inside, the new packaging for Jawbone also uses 68 percent less plastic than the original.

When you’re targeting young adults, Rudy Wilson says, you quickly realize that trends are equally as important as understanding their behavior. “They love one thing one minute, hate something the