Brand Packaging

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Three top brand and packaging design leaders.

Gatorade repositions from sports drinks to sports performance.

Proving that there’s an opportunity for a fashion statement in anything you wear, Band-Aid has teamed up with fashion designer Cynthia Rowley to offer a line of limited-edition bandages. 

Give Water enacted a redesign to bring its charitable mission to the forefront. 

Designed to appeal to a broader audience and highlight the premium, all-natural characteristics of the brand, Justin's redesigned its 16oz plastic jars and single-serve foil squeeze packs.

Taking eye care one step further, Bausch + Lomb launched Biotrue, a new multi-purpose contact lens solution. 

Vermont-based Grace Potter & the Nocturnals, one of Rolling Stone’s best new bands of 2010, teamed up with Lake Champlain Chocolates to create their own chocolate bar, “Grace Under Fire.”

When the 20-year-old flavored milk brand took on a new tagline in June, “Take a moment and chill,” it also looked to modify its packaging. 

To simplify its message and graphics and assist consumers with product selection, Microsoft redesigned its entire Office 2010 lineup.