Brand Packaging

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The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.

The San-Francisco-based men’s grooming brand redesigned its packaging, from the bottle structure to the design.

For its grand opening in May, Thailand’s Heresod gift shop created a line of t-shirts where the shirt and its packaging took design cues from various supermarket foods. The pork-themed

The 10 packages that made the biggest consumer impact.

Working on a social networking program for your brand? There’s Twitter and Facebook, of course, but don’t overlook the basic barcode. Stickybits is a startup with an application that lets

“If we make something simpler, and you find it on a shelf, you use it more often. From a consumer value standpoint, that’s how we leverage design to create simplicity.”

Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing

To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 

Category innovation is on tap (once again) for this growing home and personal care company.

The opening experience  of packaging  has never been  more important  for brands.