Brand Packaging

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It used to be that design firms were responsible for one thing-helping to develop and design your brand. But today, those same agencies are using their expertise to create their

Innovative in-store technologies are making shopping easier, faster and more convenient than ever before. Looking to jump on this interactive bandwagon, Kraft Foods and Intel Corporation introduce their Meal Planning

To drive home the message that soy milk is a good alternative to cow milk, Russian brand agency KIAN designed an udder-shaped package for Soy Mamelle-an all natural, low fat

Independent cafés, galleries and designers are getting a new home in London’s East End thanks to brand consultant Roger Wade’s Boxpark-the world’s first pop-up mall. The two-level retail center, which

In an effort to move beyond the traditional brand partnerships (e.g., other food and beverage brands or fashion houses), Jones Soda joined forces with The Onion to launch a co-branded

To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.

“It isn’t the consumers’ job to know what they want.” -Apple’s Steve Jobs, responding to a question on what research the brand had done to guide development of the iPad

CVS is the latest retailer to introduce its own store brand product line, Just the Basics.