Brand Packaging

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Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle

How package design research can revolutionize innovation

The pet gear brand uses a redesign to reposition itself in the marketplace.

An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.

Adding a dash of style to conventional Kleenex pocket packs, Kimberly-Clark launches Kleenex Wallet Packs.

In honor of the US Armed Forces, Monster Energy is introducing limited-edition military cans.

Tesco’s US chain, Fresh & Easy Neighborhood Market introduces a range of sandwich cookies.

For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro.

With the launch of SunChips' new quieter bag, it may appear that they have learned some valuable lessons about how to do green marketing right.

Three design firms show us how they'd change the look and feel of this classic brand.