Brand Packaging

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For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro.

With the launch of SunChips' new quieter bag, it may appear that they have learned some valuable lessons about how to do green marketing right.

Three design firms show us how they'd change the look and feel of this classic brand.

The iconic beverage company celebrates its 125th anniversary with commemorative designs.

Looking to evoke a sense of nostalgia, Proctor & Gamble introduces limited-edition retro packaging for Tide, Bounce and Downy.

Heinz Tomato Ketchup is launching limited-edition glass bottles.

Looking to introduce the cuisine of Africa to the rest of the world, Jainaba Jeng-a native of The Gambia-launched a range of African-inspired simmer sauces and jerk marinades.

To celebrate Mr. Bubble’s 50th anniversary, the brand is introducing an updated Mr. Bubble character.

Coca-Cola is testing 100 percent recyclable merchandise racks and then working with retailers to recover and reuse them.

A functional water brand acquired by PepsiCo in 2008, V Water has been relaunched under the SoBe brand.