Brand Packaging

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In honor of Starbucks' 40th anniversary, the company introduces a new brand identity.

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.

McDonald’s developed a unique campaign to highlight its 2 cheeseburgers for 1 Euro promotion in Hungary. Dubbed “Everyone saves for something,” the fast food company partnered with luxury retailers throughout Budapest that

Frito-Lay North America is introducing reformulated products made with all natural ingredients.

BRANDPACKAGING's Design Gallery: Volume 8 offers a global perspective of 2010's most innovative packages, organized by material type. 

In 2011, expect packaging to become more sustainable, incorporate recent technological advances, and feed into consumers’ desire for their purchases to serve a greater purpose. 

Tropicana is testing a new portable kids snack, Tropicana Tropolis-a smooth blend of squeezable fruit that is packaged in a colorful pouch.

Designed to make its brand more cohesive, Heineken introduces a new global bottle design. 

The 30th anniversary of Post-It notes was celebrated by 3M Sweden this fall with a limited-edition box that touted the brand as the “vintage Twitter.” The retro-style packaging was designed

Kraft Foods introduces a new visual identity for its Macaroni & Cheese packaging.