Brand Packaging

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From Préventiv Waters to EVR, a functional beverage alters its brand positioning.

Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. 

Chobani Greek Yogurt introduces a new look for Chobani Champions, a line of 100 percent all-natural Greek yogurt for kids.

To commemorate what would have been the 100th birthday of famed tattoo artist Norman “Sailor Jerry” Collins, Sailor Jerry Rum launched three limited-edition bottles. 

Absolut debuts its first high-end vodka, Absolut Elyx. 

Vegetables never tasted so good thanks to Jelly Belly’s new Peas & Carrots Mix.

In honor of Starbucks' 40th anniversary, the company introduces a new brand identity.

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.

McDonald’s developed a unique campaign to highlight its 2 cheeseburgers for 1 Euro promotion in Hungary. Dubbed “Everyone saves for something,” the fast food company partnered with luxury retailers throughout Budapest that