Brand Packaging

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The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.

Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.

Looking to shift its brand identity from functional products to more of a lifestyle proposition, The Food Doctor redesigned its packaging.

From Préventiv Waters to EVR, a functional beverage alters its brand positioning.

Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. 

Chobani Greek Yogurt introduces a new look for Chobani Champions, a line of 100 percent all-natural Greek yogurt for kids.

To commemorate what would have been the 100th birthday of famed tattoo artist Norman “Sailor Jerry” Collins, Sailor Jerry Rum launched three limited-edition bottles. 

Absolut debuts its first high-end vodka, Absolut Elyx. 

Vegetables never tasted so good thanks to Jelly Belly’s new Peas & Carrots Mix.