Brand Packaging

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Independent cafés, galleries and designers are getting a new home in London’s East End thanks to brand consultant Roger Wade’s Boxpark-the world’s first pop-up mall. The two-level retail center, which

In an effort to move beyond the traditional brand partnerships (e.g., other food and beverage brands or fashion houses), Jones Soda joined forces with The Onion to launch a co-branded

To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.

“It isn’t the consumers’ job to know what they want.” -Apple’s Steve Jobs, responding to a question on what research the brand had done to guide development of the iPad

CVS is the latest retailer to introduce its own store brand product line, Just the Basics.

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.

In honor of American Heart Month, Diet Coke launches limited-edition packaging by cartoonist Tom Gauld.

Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging.