Brand Packaging

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Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.

The brands that are making their mark on the ever-evolving path toward sustainable package design.

Scientists have reported successful lab tests of “killer paper,” a paper coated with silver nanoparticles that could be used in food packaging to fight the bacteria that causes food spoilage.

Concern over the health implications of packaging materials is on the rise. The latest fears cropped up after Swiss scientists revealed a potential health risk in the mineral oils found

A 32-foot shoebox is the face of a new marketing campaign by Keds. Designed to introduce the heritage footwear brand to a younger generation, the shoebox on wheels is on

As we went to press, we learned that Pepsi unveiled a new PET bottle made entirely of plant materials- besting Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the major CPG companies: They’re waking up to sustainability and making environmental commitments like never before.

Wrigley introduces its first-ever custom package, MyExtra.

PepsiCo introduces the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources.

Under the Nile, a line of 100 percent organic Egyptian cotton clothing and accessories for children, introduces its updated gift packaging.

Kraft launches its first new brand in about 15 years, MiO (Italian and Spanish for mine).