Brand Packaging

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Looking to evoke a sense of nostalgia, Proctor & Gamble introduces limited-edition retro packaging for Tide, Bounce and Downy.

Heinz Tomato Ketchup is launching limited-edition glass bottles.

Looking to introduce the cuisine of Africa to the rest of the world, Jainaba Jeng-a native of The Gambia-launched a range of African-inspired simmer sauces and jerk marinades.

To celebrate Mr. Bubble’s 50th anniversary, the brand is introducing an updated Mr. Bubble character.

Coca-Cola is testing 100 percent recyclable merchandise racks and then working with retailers to recover and reuse them.

A functional water brand acquired by PepsiCo in 2008, V Water has been relaunched under the SoBe brand.

The Clif Family Winery introduces its new Climber Pouch-a portable, flexible package that can hold the equivalent of two 750ml bottles of wine.

Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. 

International Fabulous Flats has rebranded as Stonefire Authentic Flatbreads, a strategy to better reflect the brand's authenticity and diverse product offerings.

If consumers were to design sustainable packaging, what would it look like?